02. Product Scenarios
Updated Product Scenarios
Kaiser Permanente Project
Kaiser Permanente is looking to enter into the preventative care space to help their patient base increase physical activity and improve on healthy habits. While the overall goal is improved patient satisfaction and well being, the specific financial goal is reduced cost by emphasizing improved health prior to any adverse conditions developing. Overall, KP wants to decrease spending on conditions such as type 2 diabetes.
Post-launch data
| Week | Number of new users |
|---|---|
| 1 | 1,000 |
| 2 | 5,000 |
| 3 | 7,500 |
| 4 | 10,000 |
| 5 | 15,000 |
| Week Users Started | New users | Users retained week 2 | Users retained week 3 | Users retained week 4 | Users retained week 5 |
|---|---|---|---|---|---|
| 1 | 1,000 | 500 | 350 | 280 | 252 |
| 2 | 5,000 | 2,500 | 1,750 | 1,400 | 1,260 |
| 3 | 7,500 | 3,750 | 2,625 | 2,100 | 1,890 |
| 4 | 10,000 | 5,000 | 3,500 | 2,800 | 2,520 |
| 5 | 15,000 | 7,500 | 5,250 | 4,200 | 3,780 |
| Total | 38,500 | 19,250 | 13,475 | 10,780 | 9,702 |
Field Feedback:
Your users are adopting the app, but they are not granting you permissions for notifications (only 10% of all your users granted you notifications permissions. What can you do to improve that?
Door Dash Project
Doordash is looking to automate food delivery using self-driving robots for trips that are less than 2 miles in order to reduce its operating costs and provide more reliable delivery times. The long term goal is that these delivery robots will navigate sidewalks fully autonomously. But initially, there may be times when manual intervention will be required. Your team has been tasked with building a tool for the operations team-- to view the status of deliveries and remotely take control of robots that need intervention (ie: rerouting).
Post-launch data
| Week: | Number of deliveries |
|---|---|
| week 1 | 100 |
| week 2 | 300 |
| week 3 | 500 |
| week 4 | 500 |
| week 5 | 600 |
Field Feedback:
The DoorDash Operations team is generally very happy with your product, but in about 25% of the deliveries with the robots, there are some issues. You believe that it is because the operations team misses some of the robots malfunction. What can you do to address this item?
Amazon Project
Amazon is the world leader in self-publishing for books. They would now like to explore entering into another self-publishing media vertical and are considering either self-published videos or self-published music.
Post-launch data
| Week | Number of videos created | Number of videos posted |
|---|---|---|
| 1 | 100 | 50 |
| 2 | 300 | 150 |
| 3 | 500 | 250 |
| 4 | 500 | 250 |
| 5 | 600 | 300 |
| Total | 2,000 | 1,000 |
| Week | Number of music items recorded | Number of music items posted |
|---|---|---|
| 1 | 80 | 40 |
| 2 | 240 | 120 |
| 3 | 400 | 200 |
| 4 | 400 | 200 |
| 5 | 480 | 240 |
| Total | 1,600 | 800 |
Field Feedback:
Amazon is happy with your product, but they report that in the music sector adoption is about 20% lower than in the self-publishing video sector. What can you do about that?
LinkedIn Project
LinkedIn is trying to expand its job market offerings by creating an app that will recommend the best jobs to recent college graduates based on their skills and preferences
Post-launch data
| Week | App Downloads | Active users |
|---|---|---|
| 1 | 1,000 | 200 |
| 2 | 5,000 | 1,000 |
| 3 | 7,500 | 1,500 |
| 4 | 10,000 | 2,000 |
| 5 | 15,000 | 3,000 |
Field Feedback:
After launching your product, you notice that the adoption rate is lower than you expected (about 35%). How would you investigate the reasons and suggest potential solutions?